SIGN ON. SAY HELLO. START MAKING MONEY. With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to: Create a cool avatar and connect with residents Adapt your business for t

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Intended for established Second Life ‘residents’, you won’t find tutorials how to make tee-shirts and bluejeans here. Second Life ‘business’ books all seem to be geared toward the newcomer, explaining how to make real life money online through SL.

This book isn’t about that. You have to make money IN Second Life before you can make money AT Second Life. This book will give you the power of knowledge to be living large in the virtual world. How to start or grow your business inside SL. Eve

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Find complete information about Second Life scripting and gain access to more than 50 previously unpublished ready-to-use scripts in Scripting Your World: The Official Guide to Second Life Scripting.  Learn how to script Second Life behaviors, grouped into categories like avatar movement, communications, prim and object control, automation, land control, combat, special effects, environment control and physics, and interacting with the world outside of Second Life.  After you read this engagin

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Second Life: The Official Guide

Second Life: The Official Guide is the perfect book for anyone interested in Linden Lab?s fascinating Second Life metaverse. This book explores in detail every aspect of Second Life?s rich and multilayered virtual world, explains how it works, and offers a wealth of information and practical advice for all Second Life residents.? The first part of the book, ?Getting a Second Life,? acquaints potential and new players with the Second Life world. It describes the metaverse?s geography as we

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Enrich your virtual existence by mastering the techniques and tactics the experts use to create jaw-dropping SL content—everything from buildings and vehicles to clothing, landscapes, and animations. This official, exclusive guide from a team of Second Life content-creation experts was written with the full support of Linden Lab and features in-depth instructions for creating beautiful content and putting it to work in-world. It’s both a practical, step-by-step guide and a creative session w

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“Virtual Worlds: Rewiring Your Emotional Future is a preview of coming attractions which only guides the imagination on the rails provided by a reality which is not so virtual anymore.’ – Taran Rampersad www.knowprose.com Virtual Worlds are becoming an embedded part of our culture and the implications for every aspect of society are unimaginable. This 122-page easy-to-read book discusses the potential that Virtual Worlds have to dramatically alter the emotional code of the human race, and als

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A Beginner’s Guide to Second Life is an excellent guide, designed to make the learning process of Second Life Easy, Simple and Fun. Whether you are a NEWBIE or just a frustrated resident this book will open the Second Life world and all its possibilities. Filled with easy to follow “Tips & Hints” in addition to the Shortcut Command Guide, and a must have Second Life Tour list by category. Learn how to design an Avatar for your new appearance. Buy land; build a house, a fortress, o

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One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Unoffi

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How Virgin Mobile and other leading-edge companies are driving new momentum through Internet crowdsourcing. GM has created a whole complex where you can go to a dri

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The past decade has seen phenomenal growth in the development and use of virtual worlds. In one of the most notable, Second Life, millions of people have created online avatars in order to play games, take classes, socialize, and conduct business transactions. Second Life offers a gathering point and the tools for people to create a new world online. Too often neglected in popular and scholarly accounts of such groundbreaking new environments is the simple truth that, of necessity, such virtual

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HomeAway Ramps Towards IPO With Two Key Hires And 0 Million/Year In Revenue
HomeAway , the massive vacation home rental service rollup, is ramping towards an IPO, likely in 2011, say sources close to the company. And that shouldn’t be any surprise, given the two key executive hires the company announced today – new chief product officer Tom Hale (previously CPO at Linden Labs) and chief operating officer Brent Bellm (previously PayPal, and in need of a vowel for his …
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• Understand all the user interface features
• Build hidden rooms, custom teleporters, secret sliding panels, and more
• Shop for cool stuff and find the best values
• Master the Maps, Inventory, Appearance, and Search dialogs
• Start scripting with help from step-by-step tutorials
• Control lag and find lost items using Preferences and the hidden Client menu
• Visit exotic lands, travel in time, and enjoy roleplay
• Create beautiful objects using expert texturing techniques
• Earn money in ways that best suit your talents
• Find land bargains, a bit of privacy, a great house, and lasting friendships

About the Author

Richard Mansfield is the author of 41 computer books which have sold more than 500,000 copies worldwide and have been translated into 12 languages. He is an active Second Life resident.

From the Back Cover
Profit from your second life

Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you’ll get the inside tips and know-how you need to join the ranks of successful Second Life entrepreneurs.

You’ll discover the unique challenges and opportunities of running an in-world business. You’ll delve into the most popular Second Life business and get practical pointers from some of the metaverse’s best-known entrepreneurs. And you’ll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign.

• Business basics: Get the lowdown on SL business models, setting up shop, and tracking revenue and expenses
• Real estate and construction: Learn the secrets for success in these popular in-world business
• Fashion, gadgets, and toys: Discover how to cash in on your creativity
• Entertainment, music, blogging, and more: Explore a range of other lucrative opportunities in the metaverse
• Marketing and advertising: Find proven ways to get the word out on your business
• Teen Second Life: Get the scoop on business opportunities in SL’s teen-only grid
• Practical know-how: Find sample business plans, typical costs for goods and services, and expected income by industry

Learn what makes a store great

See how the experts market their businesses

Understand the technical skills necessary to make compelling products

From the Back Cover
Your second life is what you make it

Enrich your virtual existence by mastering the techniques and tactics the experts use to create jaw-dropping SL content—everything from buildings and vehicles to clothing, landscapes, and animations. This official, exclusive guide from a team of Second Life content-creation experts was written with the full support of Linden Lab and features in-depth instructions for creating beautiful content and putting it to work in-world.

Start a new fashion trend with custom clothing featuring realistic buttons, pockets, patterns, and even wrinkles. Tour SL in the car of your dreams or in your own private jet. Create cool animations and scripts to communicate with other SL residents, and more. Both a practical, step-by-step guide and a creative session with some of the most artistic and talented minds in the Second Life community, this book will quickly build your skills and inspire you to join Second Life’s elite ranks of content creators.

• Basic concepts: Understand movement, inventory, and client/server issues
• Advanced building: Morph prims and design anything with these advanced techniques
• SL scripting programs and third-party editors: Use a variety of tools to write, test, and debug scripts for vehicles, games, motion, and more
• Become a virtual pioneer: Start terraforming with SL land tools
• Dazzle visitors: Make an impact with textures, lighting, landscaping, and more
• Go Hollywood: Storyboard, shoot film, add sound effects, and produce machinima
• Real communication: Manage data, chat, and send e-mail—in-world and out

On the CD
The book’s CD features tutorial files, textures, clothing and character templates, machinima, cool tools, and a host of other resources provided by Linden Lab to help Second Life content creators.

From the Back Cover

Your second life is how you script it

Scripting is the spice of Second Life, and this official guide to the Linden Scripting Language (LSL) is the complete scripting resource for making your Second Life creations come to life, interacting with players, creating dazzling special effects, and adding realism to the virtual world. The authors are an expert team of programmers who cover every single aspect of LSL, from the basics of avatar movement and communication, to physics and special effects, to interacting with the world outside of Second Life.

This thorough reference and tutorial features detailed walk-throughs and step-by-steps that teach the “why” of scripting while explaining core LSL conventions. It includes more than 50 exclusive, brand-new custom scripts that you can use and modify right now. Make doors open automatically, put a message in a bottle and watch it float out to sea, create a tip jar, and start a storm complete with loud thunderclaps and flashing lightning.

* Understand the Linden Scripting Language: Master every aspect of Second Life’s programming language
* Automate with scripts: Greet visitors by name, teleport around the world, and dance with a partner
* Learn physics and vehicles: Create a jet pack, a magic carpet, and a machine gun
* Use environmental controls: Create moving shadows, make water splash, and have bees flit from flower to flower
* Integrate multimedia: Dazzle residents with streaming TV and ambient soundscapes
* Incorporate the outside world: Build a live news ticker and send e-mail

Written by a pair of Second Life old timers, this easy-to-use, flip-and-find guide is packed with expert advice, seasoned insight, and handy tips and tricks to get you moving fast. You’ll find out how to set up your account, create an avatar, meet people and socialize, and find your comfort zone and stay in it. But it’s a big world out there, so you’ll also learn how to make stuff, buy stuff, do stuff, and keep track of all the stuff you’re accumulating. Discover how to

* Install Second Life get started
* Create and customize your avatar
* Meet and get to know fascinating people
* Stay safe and comfortable as you learn and explore
* Make, wear, and sell your own fashions
* Script your Second Life
* Buy land and build a house
* Become a land baron or a money maker
* Make real money in Second Life
* Get a real-life education—even a degree

Complete with fantastic lists of cool places, answers to big questions, and supplemental software, Second Life For Dummies is your ticket to a great virtual adventure.

From the Back Cover
Create the world in which you want to live!

Make friends, start a business and create amazing products – on your terms!

If you’re feeling overwhelmed by the online world that is Second Life, Second Life For Dummies is the book for you! Written by a pair of experts who know the program inside and out, this book offers the scoop on getting around and making friends as well as how to personalize your avatar or even open a Second Life business.

Discover how to:

* Set up a Second Life account
* Customize your avatar
* Chat with other residents
* Start your own business
* Make real money
* Expand your education

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:

• Build a business plan that translates your ideas into a profitable enterprise
• Choose software to help you manage taxes, balance sheets, and other accounting chores
• Create a Web site that helps your business make money
• Fill orders, pack and ship merchandise, and manage stock
• Set up, budget for, and implement a plan to protect vital computer equipment
• Use PR and advertising tools that best promote your business online, including Google AdWords
• Choose what sells best in Second Life and earn real money from your virtual store
• Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

Get your share of the online business with the information in this complete, fully updated reference. Learn to create a business plan, build a customer-friendly site, set up shop on Second Life®, keep your books, and promote your business — the free $25 Google AdWords gift card inside will help with that!

• Plan for success — build a business plan that translates your ideas into a profitable enterprise
• Account for taxes — choose software to help you manage taxes, balance sheets, and all that accounting stuff
• Site efficiency — create a Web site that helps your business make money
• All in order — find out how to fill orders, pack and ship merchandise, and manage stock
• Safety first — create, budget for, and implement a plan to protect vital computer equipment
• Spread the word — explore the PR and advertising tools that best promote your business online
• Virtually real — discover what sells best in Second Life and how to earn real money from your virtual store
• Maximize exposure — use m-commerce, Yahoo! Small Business, and other options

Open the book and find:

• Successful mobile marketing techniques
• How to sell through niche communities
• Tips for designing your Web store
• How to get the most benefit from product reviews
• Ten valuable functions of Yahoo! Merchant Solutions
• Special marketing tools for nonprofit organizations
• How to turn Linden dollars into U.S. currency

Your free $25 Google AdWords gift card