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Thinking Beyond Web 2.0 and How Social Networking Will Create the Future of the Web Web 2.0 and social software in general, a topic that is being referring to as Social Computing. If we dare to look beyond this type of computing, as extensions of Web 2.0 and Social Computing, we have the integration of [...]

Do not Fear Social Media Social and consumer-generated media continues to be all the rage. Look at Time magazine’s 2006 Person of the Year. It’s you. And, me. And, the person in the office next to you. Look at the interest in social media like word-of-mouth-marketing, blogs, discussion boards, virtual worlds like SecondLife, video sites [...]

Social Media: A Vital Chore? “Social Media is a Cocktail Party” say Jim Tobin and Lisa Braziel in their book with the same title. They show us rules of engagement that are successfully used at a cocktail party. So why see it as a chore, it can be as fun as a party! And there [...]

Social Networking ? the Next Big Marketing Media Shake-up! Are New Age Media shaking up Old Values? The internet is creating cyber shockwaves in all facets of our lives. Including your 2nd lives…. so to speak. Look to Youtube, Facebook, MySpace, SecondLife to name a few, and in fact you could already be members of [...]